Prowinter

10 — 12.01.2027 · B2B Days for Snow, Rental & Mountain Innovation

Tickets
Prowinter 2027

Prowinter 2027

10 — 12.01.2027

Compact, international and meaningful

Tickets
55 Days
12 Hours
31 Minutes
1 B2B event
2 Sectors
3 Days

International B2B Trade Show for Snow Sports and Outdoor

The international meeting point for retail and rental for winter and outdoor sporting goods

  • As the industry’s first event of the year, Prowinter is strengthening its role within the European market, with more than 30% of exhibitors coming from abroad and a steadily growing presence of international brands. 
  • Manufacturers, distributors, retailers and rental professionals come here to build relationships, do business and get an early look at new products, collections and trends for the upcoming season. 
  • In 2027, the hall dedicated to winter outdoor activities continues to grow, developed together with MagNet and Italian Outdoor Group, and also hosts the Scandinavian Village, created in collaboration with Huginbiz. 
  • In the heart of the Alps and in a strategic position between Northern and Southern Europe, Bolzano provides the ideal setting for a carefully curated trade show that stays close to the market and is attracting a growing number of industry professionals and decision-makers.  

Choose the online Ticket: pay less, get more!

At the cash desk, the Ticket costs € 18 and does not include public transport. Online you pay only € 15, enjoy free travel on all public transport throughout South Tyrol, and enter directly through the turnstiles. The smartest way to visit the fair!

Get online Ticket
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"We have been exhibiting here for many years and operate internationally. Prowinter is the key trade fair for our industry in the Italian market and continues to grow in importance and relevance."
Hieronim Pala Brand/Sales Manager QBL Systems
"The fair impresses with its growth, strong brands, and high-quality presentations. For us, it is the ideal stage to showcase our product quality and further expand our market presence in Italy and internationally."
Chris Weber Country Manager Central Zone, Hestra Gloves
"Prowinter proves to be a fair on the rise, both in terms of exhibition space and in the outdoor and apparel sectors. The quality of attendance shows that the event is developing in the right direction."
Simone Manzio Manager Trentino-South Tyrol CMP
"A key meeting point for retailers and rental companies from all over Italy and beyond. The fair is the perfect occasion to meet long-standing clients, showcase new products, and create fresh business opportunities."
Andrea Costa Marketing Manager Italia Gruppo EOC
"We have always believed in Prowinter, and in this new format it has certainly hit the mark: we met many customers from the outdoor sector and across different industries. The interest is there, the format is right, and the quality is higher compared to other trade fairs."
Pietro Colturi Country Manager Burton
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Pool Sci Italian Outdoor Group ITASnow Huginbz Snowsports Industries America OVS Outdoor Sports Valley Spain is sport

Media Partner

MagNet Mountain Review NeveItalia 4outdoor Stilè Boardsport Source Suston Sciare Magazine SGI Europe Outdoor Industry Compass

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