Interpoma presents
Let's discover ipoma Issue 04! The magazine packed with the hottest Apple news for international insiders.
Think of an apple icon. And it’s not the consumer electronics giant we’re referring to. Step forward Kait Thornton: a winningly fresh personality with deeprooted fruit farming experience, 275,000 followers on Instagram and 389,000 on TikTok.
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An interdisciplinary team in northern Germany has developed the first-ever certified allergy-friendly apple varieties. Project coordinator and fruit-growing expert Werner Dierend of Osnabrück University of Applied Sciences shares the origins of these varieties – and some truly emotional moments along the way.
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Back in 2007, the Laimburg Research Center in South Tyrol made history by installing a photovoltaic system above apple trees – the first trial project of its kind in apple production anywhere in the world. Nearly two decades later, the research is still going strong. In fact, a brand-new installation, created as part of the SYMBIOSYST research project, has been collecting even more data since last year. Martin Thalheimer, head of the Soil, Fertilization, and Irrigation working group at the Laimburg Research Center, shares five of the key takeaways from the past 20 years.
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For growers, marketers, and traders, Prognosfruit signals the start of the new season every year. Senior product manager Ursula Schockemöhle explains what lies behind Europe’s leading crop forecast and how consumers and climate change are putting these predictions to the test.
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Invasive pests like the brown marmorated stink bug from East Asia can devastate entire crops. But researchers at the Laimburg Research Center are showing how natural enemies can keep these new arrivals in check.
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Can an apple orchard help fight the climate crisis? A decade-long study from South Tyrol has delivered a surprisingly positive answer – although not without caveats, as Massimo Tagliavini explains.
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Apple marketing is evolving. Emotional brand storytelling and strategic partnerships are taking center stage. Now, through a collaboration with Warner Bros. Discovery Global Consumer Products, GIGA® and RedPop® are joining forces with two of the world’s most iconic superheroes.
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Is Turkish apple tea really a local tradition? Discover the story behind elma çayı, Turkey’s tea culture and the ancient roots of apple cultivation in Anatolia.
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Three questions for Markus Kellerhals, a former breeder at Agroscope, and co-president of FRUCTUS, a Swiss association dedicated to preserving heritage fruit varieties.
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Did you know that more than 6,000 Malus accessions are preserved in a gene bank in Geneva in the U.S. state of New York?
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European agriculture is facing a generational transition. To enable young people to take over and develop farms, reliable financing, knowledge and long-term prospects are needed – especially in capital-intensive fruit growing.
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How apple growers offer a glimpse into their daily lives through the Farmer Life project
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Woodturner Karl Heinz Windegger has discovered the unique potential of the graft union wood of apple trees for his craft. He turns this material into unique bowls and vases, each one a one-of-a-kind piece.
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A paint made entirely from natural materials – including apple waste – designed for temporary uses such as floor advertising and floor markings.
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Three questions for Giulia Montanaro, founding member and president of the Italian association Le Donne dell’Ortofrutta (Women in the Fruit and Vegetable Industry).
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Every apple variety has its own unique flavor profile and can pair with all sorts of foods. Here are a few examples.
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Three questions about food pairing for Martina Gögele, teacher, master chef and principal of the Vocational College for Home Economics and Nutrition in Haslach, Bolzano. She also trains future apple sommeliers. She explains how to bring out the best in apples by skillfully pairing them with other foods.
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Producing around one million tonnes of apples a year, South Tyrol is one of Italy’s foremost apple-growing regions. The ability to detect plant stress early would therefore represent an important step towards greater sustainability. The Fusion Grant project APPLE, run by Plantvoice and the Center for Sensing Solutions of Eurac Research, explored exactly how this could work.
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